Bobby Reyes
Experience Designer

Stridekick

B2B Web App

Stridekick is a device-agnostic platform, allowing people with fitness trackers and smartwatches to engage in online fitness challenges through it's web and smartphone applications.

Role:

User Research

Personas

Information Architecture

Userflows

Wireframes

User Interface Design

Prototyping

GEM Dashboard

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GEM - Client Admin

While Stridekick was a consumer-facing app we did have B2B products that were a big part of our revenue stream. One of those products was GEM (Groups Experience Manager) which was used by clients that utilized Stridekick as an engagement tool with employees.

*I cannot show the entirety of this project so I will only be able to share my work on the dashboard. 

5
Phone Interviews
4
In person Interviews
3
Usability Tests
Stridekick


Interviews

During my time at Stridekick, we had over 100 clients who used our platform as an engagement tool. The people running the programs needed their own application to track their employee's progress through the challenges we created. The first version of the client admin application needed to be redesigned to serve the new needs of our customers.

I had many phone calls with various clients who ran these programs and they all wanted to be able to digest their data in an easy way. We were very lucky to have so many clients that were willing to be interviewed. I learned a lot about what sort of features and metrics were most important to them.

Stridekick

User Profiles

After I conducted interviews with some of our client admins, I created two personas. I referred to Jimmy and Rachel throughout the entire design process of building out the dashboard. These personas helped me prioritize what information needed to be on the dashboard.

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Wireframes

A lot of iteration and testing was put into the designing of the GEM dashboard. I created numerous widgets that displayed various metrics that could be plugged right in. But due to technical constraints, we were able to keep some and discard others.

Because the new dashboard needed to provide a better visual experience I did the bulk of usability testing when I created high fidelity mockups. It needed to feel like the real thing because it would be the admin's who I would be testing with.

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User Testing

After numerous iterations of the layout and widgets, we tested with multiple clients. Understanding some of the graphs proved to be difficult and didn't really tell them about how their team had improved. But the widgets highlighting specific peoples accomplishments was a hit. So it was back to the drawing board to simplify the graphs and create more widgets that gave the admins the information they needed.

Stridekick

UI Design

A lot of iteration and testing was put into the designing of the dashboard. I created numerous widgets that displayed various metrics that could be plugged right in. But due to some technical constraints we were able to keep some and discard others. We were very lucky to have so many clients that were willing to be interviewed and we learned a lot about what sort of metrics were most important to them. By speaking with our users and constant iteration we were able to provide a new experience to our clients and helped them run better engagement programs.

What I Learned

What I learned at Stridekick

My time at Stridekick was a very valuable learning experience and gave me a crash course how to design for scale on various platforms. It is a great product with a grand mission to get people to live healthier lives. Which is no easy task, because changing a persons habit or behavior is a hard thing to do.

The product is packed with a lot of powerful tools to help individuals, such as setting personal goals, tracking and logging steps and offers social fitness challenges. I am glad to have played a part in the product's evolution starting from redesigning the journey mode challenge to eventually help design an MVP that spawned from our team mode challenge.