It was important to map out a users journey to uncover insights as to why they would choose to interact with Archive. What it revealed was that people have similar ways of saving locations when they wanted to return to a location.
For a user trying to discover a new place to photograph and remember the location, the follow details may be true:
Context: Users want a way to discover new places and ultimately remember the location.
Motivation: They want the tools to locate and save locations that is easy and doesn't require using multiple apps.
Pain Points: “Find hidden gems is becoming hard and when I do find one saving it's location can be a pain. Which makes it impossible to share with others.”
Mental Models: “I want to find hidden gems and be able to share them with others."