To address the given challenge of implementing business-driven features for Stridekick, during my process I started with audits of various applications from the fitness industry. My aim was to gather insights about strategies and best practices when it comes to user-centred design.
There were numerous products that inhabited the same space as we did. As I researched patterns started to emerge that helped determine what were common conventions users were already familiar with.
Competitors included Fitbit, Garmin and Apple. They all offered similar features but one of our advantages was that our platform wasn't reliant on users owning a specific device. Our platform was device agnostic meaning just about anyone could play, unlike the competition.